Eve Thomas X TRU LUV presents

#SelfCare

  • A virtual experience to calm your reality: TRU LUV launches #SelfCare, the app to harmonize your hectic lifestyle.
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Hello. This is us! We're staying home for the day. We refuse to leave our bed. This is our space. Our shelter. Today, this is the whole universe! 

And it's okay. We're surrounded by our favorite sacred things. Each one has something gentle to offer.

And we'll be okay. Let's practice some #SelfCare together. Let's start with a little breathing exercise...

Breathing slowly connects us to our bodies and gives us life. Mmmmmm. We can breathe for as long as we'd like. There's no hurry. There's no end. We breathe and we listen to ourselves.

In this universe, our goal is simply to feel better. There's no winning, no failure, no score. No difficulty, no ads, no notifications. There is just us and our feelings.

Join us here, in this room, for a few moments. This room is our escape. <3

TORONTO, CANADA — The innovative developers of therapeutic technologies at TRU LUV have released their latest digital companion #SelfCare, a game-like app that allows you to reset, recharge and reemerge anew.

In this world ruled by digital overload, TRU LUV takes your phone past being a tool for personal betterment and onto providing a truly restorative immersive experience — one that replaces mindless scrolling with mindful intention.

#SelfCare is an antidote to a stressful world and a phone full of bad news, FOMO, and more stress,” say co-creators Brie Code and Eve Thomas. “For 3-5 minutes you can escape to a calm and soothing room, do some relaxing, meditative tasks, and return to your life refreshed and ready to face your stresses.”

The setting for #SelfCare is as simple as the process: Let’s stay in bed all day. In your virtual bedroom, surrounded by your favorite gentle things, you select calming tasks that generate simple satisfaction and uncomplicated harmony. Awaken your slumbering cat and give it some deserved affection, sort your laundry by color, indulge in a tarot card reading, or nurture your favorite plant. It’s your safe, comfortable space where you give yourself permission to feel better.

Unlike traditional games that get increasingly more stressful as you progress, the #SelfCare interactions begin disorderly and awkward and become more orderly and satisfying. There are no levels of difficulty, no winning, and no losing. The goal is simple: To feel better.

To build #SelfCare upon a solid, evidence-based foundation, the team collaborates with research advisor Dr. Isabela Granic — creator of the renowned anxiety-reducing children’s game MindLight, Professor and Chair of Developmental Psychopathology at Radboud University in the Netherlands, and Director of the Games for Emotional and Mental Health Lab. “It’s the marriage of science and design that is the game changer,” says Dr. Granic. “Ultimately, it’s that science-design integration that will motivate people to take control of their own emotional resilience, building self-care practices that prevent the development of anxiety and depression while also promoting general well-being.”

As your #SelfCare experience progresses you can personalize your virtual sanctuary with unique additions contributed by guest artists working in themes of self-care, updating your space to reflect the evolution of your goals and outlook. The more time you spend on yourself, the more self-care techniques are unlocked for a deeper and more impactful practice.

Download #SelfCare, now available on the App Store for iPhone. 

For more information visit TRU LUV. For all media inquiries contact Sarah Bronilla at VOCAL.

 

ABOUT TRU LUV

TRU LUV wants you to feel better. Our phones cause us anxiety. TRU LUV's beautiful interactive experiences leave you feeling calm, connected, and invigorated. 

We work together with artists and neuropsychologists to bring life to heartening companions who help you achieve your goals. In TRU LUV's framework, you don't tell your phone what you need, and your phone doesn't tell you what you need. Instead, you work together towards shared goals. You help each other. 

The company was founded by Brie Code, former AI lead on Assassin's Creed. 

 

ABOUT BRIE CODE

Brie Code is a leader in the field of interaction design with a special interest in the future of interactive media and artificial intelligence. Previously she was an AI lead at Ubisoft Montreal on the soft, ethereal game Child of Light and three Assassin's Creed games. 

 

ABOUT EVE THOMAS

Eve Thomas is a writer, magazine editor, and artist whose work has appeared in EnRoute, The Toast, and Canadian Art. She is also the creator of Degrassi! The Musical and co-creator of the Tiger Beat-inspired Poster Boys portrait series, which launched at Never Apart Gallery. 

 

ABOUT Dr. ISABELA GRANIC

Dr. Granic is a Professor and Chair of Developmental Psychopathology and Director of their Games for Emotional and Mental Health (GEMH) Lab at Radboud University in the Netherlands. She is the creator of Mindlight, a virtual world in which the player solves attention bias modification puzzles and learn to manage and overcome anxiety symptoms. Mindlight is proven to be as effective as cognitive-behavioural therapy for anxiety. 

 

App Store Link

View on App Store.

 

Videos

Short Trailer

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High Res Screenshot

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Eve and Brie

 

More Screenshots

 

Logo

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Selected Press