How do you feel about your phone? 


How do you feel about your phone? I feel stressed and manipulated by my phone.

I think mobile games can tell us something about our relationships with our phones. There are 5bn mobile users, but only 2.2bn mobile gamers. Many people find mobile games uninspiring or even stressful.

Game design theory is based on an adrenaline/dopamine response to stress. Game designers aim to stress the player, and then give the player opportunities to win a challenge. 

New research identifies a second, very prevalent human stress response: oxytocin

People with this response don't want to fight. They instinctively seek to take care and connect. This provides a physiological explanation for why video games feel boring or stressful for many people.

Oxytocin rewards imply a paradigm shift for interaction design. What if we could feel a sense of mutual care and connection with our devices?

Companions are a new category of product: not apps, not games. At TRU LUV, we combine the structures and processes of game design with mechanics that stimulate oxytocin. In this framework, I don’t tell my phone what I need, and my phone doesn’t tell me what I need. Instead, we work together towards shared goals. 

TRU LUV's companions are calming, insightful, and invigorating

Now, when I feel a spike of anxiety and unconsciously reach for my phone, if I end up in #SelfCare instead of a game, I calm myself, and put down the phone a moment later feeling better instead of worse. When we can achieve this for you also, we’ve succeeded. <3


With much luv, 
Brie Code
CEO, Creative Director

  TRU LUV : Companions made with luv.

TRU LUV: Companions made with luv.