We make companions. 

We make friends in your phone. Our gentle interactive experiences are built on a framework of deepening friendship, not increasing challenge, to help you unwind and achieve your goals.

 

 
 
 
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We focus on moments of care and connection. 

We work together with artists and neuropsychologists to create kind, caring experiences.

In TRU LUV's framework, you don’t tell your phone what you need, and your phone doesn’t tell you what you need. Instead, you work together. You help each other.

 
 
 
 
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Eve Thomas x Tru Luv presents

#SelfCare

#SelfCare is a free, simple, and beautiful companion for relaxation and mindfulness.

It's a safer space to take care of you. 

#SelfCare is one of Apple’s Best of 2018 Trends of the Year selections.

 
 
 
 
 
 
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Eve Thomas x Tru Luv presents

BreatheLUV

BreatheLUV is just breathing. <3

 
 
 
 
 
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And more later...

 
 
 
Video games often focus on combat and stress: they get harder and harder until you die...Each little task in #SelfCare operates on a curve of positivity: things start out disordered and end up orderly.
 
 
 
A studio devoted to...a radically different framework built on care and connectivity...is a necessary, exciting step for [the] industry.
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